Following years of allergic reactions to mainstream beauty products and luxury perfume lines, founder Jordana Fortaleza created THE LYFESTYLE CO. right out of her home in Los Angeles, CA in 2018. After ongoing research for natural alternatives from harsh chemicals causing these reactions to her skin, she wasn't able to find any natural products she truly LOVED. Jordana created THE LYFESTYLE CO. out of her own need as a fragrance + beauty-loving girl. THE LYFESTYLE CO. offers clean, non-toxic, and cruelty-free alternatives to fragrance, makeup, hygiene products, and more.

In 2018 we began by sourcing rare, precious aromatics from around the world to create our natural perfumes. Each one of our fragrances are handcrafted in the heart of Los Angeles using organic almond and coconut base - fusing only premium essential oils that are free from harsh chemicals. Marrying the essence of positive vibrations, we infuse crystals in each perfume under the full moon with the best of intentions.

Each essential oil's complex and unique scent triggers emotions and memories, which can help in your search for a more fulfilling + balanced life. Our mission is to trigger a positive state of mind with each smell of our handcrafted fragrances + clean beauty products. Each crystal infused in our perfumes helps enhance your positive attributes and aids you to step into your highest self. 

THE LYFESTYLE CO. has since expanded and introduced their beauty line of 'High Vibrational Beauty' Products that are free of parabens, sulfates and toxic chemicals. Created to combine the love for natural beauty and with the goal to inspire others to reach their highest selves. THE LYFSTYLE CO. bridges a luxury perfume line with the modern clean lifestyle in perfect alchemy.


Love + Light,