Innovative, ethical, and committed to changing the beauty industry for the better, The Lyfestyle Co. is a direct-to-consumer beauty and fragrance brand that provides clean, cruelty-free, vegan products that are good for you and good for the planet. Created to combine the love of clean beauty & fragrance with the goal to inspire confidence in you to reach towards your highest self.

Following years of allergic reactions to mainstream beauty products and luxury perfume lines, founder Jordana Fortaleza created The Lyfestyle Co. right out of her home in Los Angeles, CA in 2018. After ongoing research for natural alternatives from harsh chemicals causing these reactions to her skin, she wasn't able to find any natural products she truly loved. Jordana created The Lyfestyle Co. out of her own need for clean fragrance + beauty products. The Lyfestyle Co. offers natural, organic, vegan, and cruelty-free alternatives to fragrance, beauty, makeup and more.